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Webster Bank: Environments

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Description
Webster Bank Easier PC Banking Branding & Marketing
Challenge   Solution>   Results>
Build awareness, create demand and provide the education and tools for Webster Bank retail customers for the new “Easier PC Banking” online banking capability.
Solution>
Challenge>   Solution   Results>
TDO developed in-branch displays, promotional signage and a fulfillment kit in support of “Easier PC Banking”.
Results>
Challenge>   Solution>   Results
Users of “Easier PC Banking” outpaced users of Webster’s original PC banking program, particularly customers in the 25-40-age range.


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