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Stora Enso: Branding & Identity

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Description
Stora Enso Publication Papers Marketing
Challenge   Solution>   Results>
Motivate designers to choose Stora Enso publication papers over their competitors.
Solution>
Challenge>   Solution   Results>
Advertising, targeted publications, calendars, specifying materials, and an annual awards competition for designers of projects published on Stora Enso paper products.
Results>
Challenge>   Solution>   Results
Rapid growth of lightweight production paper sales, and ever-increasing submissions and attendance by designers to Stora Enso events.


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