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State Street Global Advisors: Print Collateral

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Description
SSgA Branding
Challenge   Solution>   Results>
Within its established corporate brand, SSgA needed a distinctive positioning and visual brand for two specialized business units, Advisor Strategies and Capital Management.
Solution>
Challenge>   Solution   Results>
TDO developed a unique positioning, key messages and a distinctive visual brand for each entity – under the SSgA umbrella. We brought the brands to life in collateral and templates for internal production.
Results>
Challenge>   Solution>   Results
Increased brand awareness and facilitated efficient lower cost in-house production of support materials.


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Download: 10 Secrets of D2C Websites