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PrivatAir: Advertising

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Description
PrivatAir Branding & Marketing
Challenge   Solution>   Results>
PrivatAir, a well-known and highly successful Swiss charter aviation company, wanted to penetrate U.S. jet charter market.
Solution>
Challenge>   Solution   Results>
TDO leveraged PrivatAir’s unique selling proposition in a new branding: Swiss attributes, 35 years in business, its large core fleet and its elite clientele. We positioned the company as a stable and sophisticated choice for jet charter buyers and communicated this position in radio, print ads, collateral and direct marketing.
Results>
Challenge>   Solution>   Results
Successfully relaunched its U.S. business in under six months. They continued expansion of their charter business, operations, and aircraft management, sales and acquisition businesses.


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