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NetJets: Newsletters

NetJets Branding & Marketing
Challenge   Solution>   Results>
In an increasingly competitive fractional aircraft ownership industry, NetJets needed to set itself apart and stop generic misuse of its name by competitors, the press and the public.
Challenge>   Solution   Results>
TDO developed a bold, assertive positioning for NetJets as “the founder and undisputed industry leader”. We created an overarching visual identity system for the company, its subsidiaries, and its programs. We created visual brands for its businesses in charter, management, sales and acquisition and applied it to print communications, advertising, websites, presentations and trade environments.
Challenge>   Solution>   Results
NetJets maintained a strong leadership position. The NetJets name became clearly distinguished. NetJets grew from 75 to over 4,500 owners and from 35 aircraft to over 400 before being acquired by Berkshire Hathaway.

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