Download: 10 Secrets of D2C Websites

Honeywell: Online Marketing

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Description
Automotive Consumer Web Integration
Challenge   Solution>   Results>
Honeywell Consumer Products supported four Websites, each with disparate looks, architecture and navigation. Visitation was low and four points of maintenance proved to be overly complex and expensive.
Solution>
Challenge>   Solution   Results>
TDO standardized the brands and designed and developed four new sites sharing one architecture and navigation structure bringing the brand looks close together. The sites were designed to support ad bannering to cross-market each other. All sites also shared a single ecommerce and content management system fluidly integrated with their legacy systems.
Results>
Challenge>   Solution>   Results
Site traffic increased by 100% while user registrations increased 400%. Reduced and consolidated maintenance resulted in dramatic cost savings. Additionally, via email and landing pages, we sold 21,000 units of a new product in one hour before its official launch.


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Download: 10 Secrets of D2C Websites