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Davis & Gilbert: Environments

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Description
Davis & Gilbert Rebranding
Challenge   Solution>   Results>
Davis & Gilbert LLP, (D&G) a long-established law firm in New York City, is regarded as a preeminent marketing communications law firm. Their clients are cutting-edge advertising agencies, design and technology firms... their brand was 1930s.
Solution>
Challenge>   Solution   Results>
TDO developed fresh positioning and an updated brand. We applied the new branding across all corporate materials and developed new capabilities and marketing materials.
Results>
Challenge>   Solution>   Results
D&G has enthusiastically adopted the brand and has reported excellent feedback from clients. The firm has launched an aggressive marketing campaign to initiate younger prospects that are less familiar with the historical firm and a campaign of ongoing news, papers and resources to stay top of mind and motivate opportunities among their existing client firms.


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Download: 10 Secrets of D2C Websites