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Avantair: Advertising

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Description
Avantair Identity Branding & Marketing
Challenge   Solution>   Results>
Our client launched a fractional ownership program exclusively offering Piaggio Avanti aircraft. In addition to increasing sales, the primary need was to overcome buyers' predisposition for jet aircraft and subjectivity to the uncommon appearance of the aircraft.
Solution>
Challenge>   Solution   Results>
We developed new naming, branding and messaging to communicate its most unique and compelling attribute — the Avanti aircraft, a rear facing prop aircraft with a standup cabin for seven, jet speed and altitude, low noise levels, high fuel efficiency,and the lowest price for comparable features. The call-to-action, a free test flight.
Results>
Challenge>   Solution>   Results
Prospects intrigued by the unique Avanti-P-180 aircraft continually sell themselves on the program once flying inside the craft. Avantair has continued to expand its owner base and fleet of Piaggios.


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