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AARP: Direct Marketing

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Description
AARP Individual Health Insurance Launch
Challenge   Solution>   Results>
Launch AARP Essential Premiere Health Insurance to better serve current members and to increase AARP membership. Of course, the most difficult part of buying insurance is understanding it.
Solution>
Challenge>   Solution   Results>
We developed a new AARP website product section offering simple comparatives and a “Help Choosing” application using a preferences and priority slider enabling members to “tune” to the plan that fits their needs. Next, a direct mail program to members to drive them to the website. Finally, a fulfillment kit available in printed form or as a downloadable .PDF for those ready to apply.
Results>
Challenge>   Solution>   Results
AARP Essential Premiere Health Insurance Plans are selling very successfully.


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