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TDO Blog

Healthcare 2.0
Health Insurance Marketing in the Age of Obamacare

This is the year when most Americans feel the force of the Affordable Care Act.

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Simplifying the Consumer’s Path to Purchase

Psychologists Drs. Sheena Iyengar and Mark Lepper published a remarkable study that revealed that more isn’t better.

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Mobile Trends Banks Should Know About

Banking in the age of mobile demands an “always-on” approach.

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Why Banks Struggle with Digital Marketing

Banks are doing their best to adapt to change. The big brands have long released mobile banking apps for tech-savvy customers.

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Lead Generation Strategies for
Property & Casualty Insurance Websites

Good leads are hard to find. This is especially true of property and casualty insurance websites.

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Google’s Hummingbird Algorithm
What It Means For Banks and Credit Unions

Marketers are talking about it online. Google does it again. It dropped the old search engine algorithm, which includes Panda and Penguin, and switched to a new one called “Hummingbird.”

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Winning Social Media Strategies for Bank Customer Satisfaction

Four years ago, most banks and financial institutions realized that they would need to hire social media specialists as their social networks continued to grow.

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Digital Marketing 2014 — Prepare for Change
(Infographic)

It's time for fresh starts. Just like personal resolutions (losing pounds), there are business resolutions that are always at the top of the list:

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How to Create a Strong Marketing Mix
to Improve Lead Generation

A steady flow of good leads is the lifeblood of a digital marketing strategy. As long as there are leads being generated, the strategy works.

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Google’s Hummingbird Algorithm
What It Means For Your Business.

Marketers are talking about it online. Google does it again. It dropped the old search engine algorithm, which includes Panda and Penguin, and switched to a new one called “Hummingbird.”

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Going Beyond Data Collection
Social Media Metrics that Matter to Your Company

There has always been a great disconnect between what we can measure and what we should be measuring.

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So Your Company has a Social Media Presence – Now What?
10 Tips to Take Your Social Media Presence to the Next Level.

Excellent! Your business has a presence on Facebook. You've got a Twitter account to...

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Dearly Departed?
The demise of the desktop computing platform and what it means for your business.

“Reports of my death have been greatly exaggerated” — Mark Twain (misquoted)

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Phoning It In
The Pros and Cons of Telecommuting.

When Yahoo CEO, Marissa Mayer announced an end of her company's practice of telecommuting, a lively public discussion followed.

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Honey, I Shrunk the Website!
The future is flexibility.

So what is Responsive Design?

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