TDO Communications - Case Studies

TDO leveraged PrivatAir's unique selling proposition in a new branding: Swiss heritage, 35 years in business, core fleet and elite clientele. We positioned the company as a stable and sophisticated choice for jet charter buyers and communicated this position in radio, print ads, collateral and direct marketing.


PrivatAir, a well-known and highly successful Swiss company, wanted to penetrate U.S. jet charter market.	TDO leveraged PrivatAir's unique selling proposition in a new branding: Swiss heritage, 35 years in business, core fleet and elite clientele. We positioned the company as a stable and sophisticated choice for jet charter buyers and communicated this position in radio, print ads, collateral and direct marketing.