TDO Communications - Case Studies

TDO developed a bold, assertive positioning for NetJets as the undisputed industry founder and leader. We created an overarching visual identity and logo system for the company, its subsidiaries, and its program. We created a visual brand for each company and applied it to print communications, advertising, Websites, presentations and trade environments.


In the increasingly competitive fractional aircraft ownership industry, NetJets (then Executive Jet) needed to distinguish itself and also stop the generic misuse of its name by competitors, the press and the public.	TDO developed a bold, assertive positioning for NetJets as the undisputed industry founder and leader. We created an overarching visual identity and logo system for the company, its subsidiaries, and its program. We created a visual brand for each company and applied it to print communications, advertising, Websites, presentations and trade environments.