Honeywell Consumer Products supported four Websites, each with disparate brand looks, architecture and navigation, making it difficult for customers to associate or cross-navigate. Additionally, visitation was low and maintenance proved to be expensive. |
TDO designed and developed new sites under one consistent architecture and navigation, bringing the brand looks closer together and supporting an ad banner scheme to promote cross traffic. All sites were designed to share one content management back-end for efficiency. |
|